A new survey suggests that consumers prefer to spend their money on environmentally-friendly cleaning products and services.
According to a report by Burst Media, consumers are willing to pay more for eco-friendly products, with 90 per cent saying they have incorporated a level of greenness in their lives in some form.
More than half (59 per cent) of respondents said they would pay more for green domestic cleaning products, while 58 per cent said they would be willing to pay premium for eco-friendly laundry detergents.
Some 56 per cent of consumers surveyed said they believe the green claims made on product marketing to some extent.
However, a quarter are more dubious, with 25.1 per cent of respondents saying they do not believe the environmentally-friendly claims that are found on product marketing material.
One in ten consumers said they never believe the eco credentials that products claim to have.
The report found that overall, women are more likely to buy a product that is advertised as being green, while men lead the way when it comes to total commitment to green credentials.
For all your eco-friendly office cleaning requirements, please contact your nearest London cleaning agency.
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